Sunday, September 10, 2006

Top pixman McCurry tickled pink by hot news

The Malaysian High Court judgment that ordered a Kuala Lumpur restaurant to change its “McCurry” name has got another McCurry tickled pink.

This McCurry – award-winning photographer Steve McCurry – was quite amused to find out about the judgment, which ordered McCurry Restaurant (KL) Sdn Bhd to drop the “Mc” from its name.

McCurry: ‘It is kind of funny but I guess what is more important is the quality of the food’
“It is kind of funny but I guess what is more important is the quality of the food,” McCurry, who has won four top prizes in the World Press Photo Contest, said.

One of his most famous pictures was a close-up shot of an Afghan girl with her haunting green-coloured eyes, which made it to the cover of the National Geographic magazine.

On Thursday, the High Court in Kuala Lumpur said “Mc” was distinctive of the McDonald's Corporation McDonald’s trademark either singularly or used in conjunction with items of food and it could, therefore, claim goodwill and reputation in its business in reference to the prefix.

It added that the curry house, by using the name McCurry and employing a signage that featured colours which were distinctive of McDonald’s, was indulging in acts that could give rise to confusion and deception.

McDonald's maintained that it had created the prefix as a trademark to enhance its business and commercial presence in 120 countries.

The Philadelphia-born photographer explained that McCurry was an ancient Scottish name.

“No one teases me about my name, though,” he said, adding that it was a good moniker, especially in India.

And true to his name, he loves curries. “I like beef curry, chicken curry, anything!” he added.

No stranger to Asia where curries are a staple diet in many countries there, McCurry said he had been to the region “hundreds of times.” The food in countries like Malaysia are wonderful, he added.

He was in Malaysia last December as a guest of Ogilvy Public Relations Worldwide's Kuala Lumpur office.

The “Mc” component, however, seemed not to have had an influence on McCurry's diet. He ate his last hamburger about 20 years ago.